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Amadeus is supporting Scandinavian Airlines (SAS) in optimizing fare pricing through the deployment of Amadeus Air Pricing Optimization (AAPO) across the airline’s entire network. Powered by AI and real-time data, AAPO has already generated an average revenue increase of more than 3% in initial markets where SAS implemented the solution on its website and NDC-enabled channels. For passengers, this translates into a better shopping experience. Prices evolve more smoothly in response to demand, avoiding sudden jumps between booking classes that can often create uncertainty when searching for flights.