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Arabian Travel Market (ATM) 2026 officially opened its Future Stage today, with industry leaders examining how artificial intelligence (AI) is moving beyond personalisation, chatbots and automated customer service to reshape the underlying systems on which the global travel industry operates.
Located within the Tech & Innovation Hub at the newly launched ATM Travel Tech, Rachel Travers, President, UK Hub at RX Global, officially opened the Future Stage and welcomed attendees to four days of discussions on the technologies, ideas and innovations transforming the global travel industry.
Located within the Tech & Innovation Hub at the newly launched ATM Travel Tech, Rachel Travers, President, UK Hub at RX Global, officially opened the Future Stage and welcomed attendees to four days of discussions on the technologies, ideas and innovations transforming the global travel industry.