This post was originally published on this site.
Shaza Hotels is setting its sights on a new phase of international growth, with Turkey, Central Asia and North Africa identified as priority markets for expansion from 2027, as the luxury hospitality group looks beyond its established GCC base towards destinations offering strong potential for culturally relevant, family-focused hospitality.
Unveiling its strategic expansion plans during Arabian Travel Market (ATM) in Dubai, Shaza Hotels said its next phase of development will be driven not simply by adding hotels, but by identifying markets where its distinctive hospitality philosophy can respond to evolving traveller expectations.